Jeff Cannon started his professional career in public relations with Burson Marsteller working with such clients as Adidas, Wendy's, and the 1988 Olympics before moving to Los Angeles and the film industry. He started a production group to develop and produce documentaries, commercials and sponsored programming for domestic and international clients.

Selling his company, Jeff returned to the world of advertising by joining the EvansGroup, a Los Angeles based agency to develop commercials and manage multiple accounts. As the Internet grew in the early 90s, he left to launch The Los Angeles Times’ original website and head up its interactive marketing and sales group.

He returned to New York in 1998 after writing a leading online marketing book for McGraw Hill entitled Make Your Website Work for You. After running Marcis Interactive Jeff joined DraftDigital as Senior Vice President/Director of Interactive Marketing.

After more than two years with DraftDigital, doubling its size and billings, and building it into the #14 Interactive Ad Agency in the U.S., he left to develop TheCannonGroup [www.thecannongroup.us] to leverage his extensive experience in public relations and advertising. He has a growing roster of clients with projects that range from branding and integrated PR/Advertising campaigns to the development and launching of new products and businesses.

He has since written a book for McGraw Hill entitled Leadership Lessons of the Navy SEALs, which was released in January 2003; and continues to speak and write on both leadership and marketing.

A native New Yorker, Jeff Cannon earned two degrees from Syracuse University ­ a B.S. in Accounting and a B.S. in Business Law with minors in mathematics and philosophy.